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Catherine's Keys to Successfully Marketing Your Home

1. Staging 

Catherine works with a professional stager to make sure you home is prepared to be sold in the marketplace.  Catherine will evaluate, stage, reorganize and bring in items and furniture if necessary to provide the perfect backdrop for exceptional video and photography.  Her goal is to make your home appealing to the largest number of potential buyers.

2. Photography

Catherine O'Connell uses the following to showcase your home in the best possible way:

• HDR Photography and Video
• Twilight Photography
• Drone Photography
• Interactive Floor Plans

3. Marketing

Catherine's marketing strategy cannot be matched within the industry. Catherine, along with her parent company Coldwell Banker Realty, has an outstanding marketing program coupled with this exceptional photography which includes the following for each of her listings: Personalized Just listed Mailers in Embossed Envelopes mailed to prospective buyers, State of the art AI targeted marketing across all social media channels such as Instagram, Facebook, and LinkedIn, stunning brochures, YouTube Commercials and video,  extensive Local Agent Notification Emails to broadcast your listing to all realtors privately, and most importantly worldwide exposure on over 900 websites including Zillow, Homes.com, Realtor.com, Redfin and more. 

4. Negotiation

Catherine has taken courses and certifications in perfecting her Negotiation Skills. They are unmatched. Catherine has years of experience negotiating and her clients agree that this one of her strongest assets.  Catherine works very hard to get her clients the very best price when buying and the highest price for their home when selling.

Catherine also has a solid reputation in the Global Luxury Market. As a Certified Luxury Marketing Specialist with the nationally recognized Institute for Luxury Home Marketing, Catherine also has the skills and tools to help those homes in the luxury category which can take a unique approach to selling.  Catherine pledges to commit the time to make you stand out alone in selling and the patience and guidance when purchasing. Look through this site and see some of what she can do for you as she believes every client is unique.  Reach out at your convenience so she can hear your story and help with your specific needs.